Informa Markets
Corporate
Virtual Event
2020
The Battery Show and EV Tech Expo are internationally recognised events in the battery and electric vehicle sector, typically hosted twice annually in Michigan, USA, and Stuttgart, Germany. In 2020, in response to the global pandemic, Informa Markets made the decision to transition both events into one consolidated virtual experience: The Battery Show & EV Tech Digital Days.
This innovative three-day digital event was designed to unite the industry, offering live and on-demand content, panel discussions, technical sessions, and networking opportunities for a global audience of professionals, manufacturers, researchers, and industry stakeholders.
Stream7 was appointed as the technical production partner to bring the event to life digitally, ensuring that quality, accessibility, and interactivity matched the expectations of a world-class in-person event.
With the challenges of travel restrictions and social distancing, the primary goal was to preserve the integrity, scope, and interactivity of the live show in an entirely virtual environment. The project’s key objectives included:
Seamlessly transitioning from a physical to a fully virtual format.
Delivering high-quality streaming of a multi-track conference programme.
Engaging audiences with interactive sessions and networking tools.
Maintaining sponsor visibility through integrated branding and promotional content.
Coordinating a high volume of speakers from across different time zones.
Providing technical resilience and redundancy to avoid disruption.
Stream7 was tasked with overseeing every technical element of the broadcast, ensuring the event maintained the feel and prestige of the in-person experience.
Stream7 managed all aspects of the technical delivery and broadcast for the event. Our responsibilities included:
We worked alongside Informa’s chosen platform provider, Swapcard, to ensure seamless integration of the live and on-demand content. This included linking session recordings, coordinating real-time playback of live streams, and integrating sponsor content and adverts.
The platform offered rich interactive features including live chat, session Q&A, exhibitor booths, and personalised agendas, all supported by Stream7’s carefully curated video content.
We produced and managed over 85 sessions during the three-day event, including:
Keynote speeches from global thought leaders.
Technical panels and multi-speaker discussions.
Daily “Lunch & Learn” live sessions featuring in-depth topic coverage.
Branded sponsor adverts and interstitial video content to provide pacing and polish.
Every stream was vision mixed in real-time by our operators, with branded overlays, transitions, and real-time Q&A moderation.
With 152 speakers participating from companies such as Ford Motors, Panasonic, and Rolls-Royce Electrical, coordination was critical. Our team:
Carried out pre-event technical checks for all speakers.
Provided virtual green rooms for onboarding and briefings.
Managed speaker handovers and transitions live on-air.
Ensured consistency in audio/video quality across the event.
All speakers were supported with personalised technical guides and live rehearsal sessions, helping them feel confident and prepared.
The Battery Show & EV Tech Digital Days was a major success and an example of how a high-profile technical conference can thrive online. The outcomes included:
A flawlessly executed three-day virtual event with no major disruptions.
High levels of audience engagement through interactive Q&A and networking.
Positive feedback from attendees, speakers, and sponsors on the quality of the stream.
Elevated brand visibility for event sponsors through professional video integration.
A scalable digital format that could be adapted for future virtual or hybrid delivery.
The event successfully connected thousands of professionals around the world and demonstrated the possibilities of virtual event production at scale.
Stream7 is a trusted partner for delivering high-quality virtual events, hybrid conferences, and professional live streaming services. Whether you’re adapting a cancelled event or planning something new, we help you engage your audience, elevate your brand, and deliver content that connects.
We offer:
Virtual event production and broadcasting
Hybrid event technical support
Live and on-demand streaming services
Full event coordination and speaker support
Scalable solutions for events of any size
Contact us to find out how we can support your next event.
Due to Covid-19, we had to quickly pivot from our cancelled live event to a 3-day virtual event with a complicated conference program made up of multiple tracks of paid and free content in a webinar format. From receiving a quote to the event production, Stream7 was extremely professional in their execution and flexible to last-minute requirements and budget.
During the ‘live’ virtual event, we were impressed with the tight coordination and easygoing manner from Darren and his team even when unexpected glitches happened. Coming from the largest tradeshow event organizer, we would definitely recommend Stream7 for any production needs and hope to work with Andy and Darren again.
