NHS Conferderation
Public
Content Creation / Hybrid Event
2021
The NHS Confederation Conference stands as a pivotal event in the UK’s healthcare calendar, bringing together leaders, policymakers, and professionals to discuss pressing issues and innovations within the National Health Service. In 2017, the conference embraced a hybrid format, aiming to combine the dynamism of in-person interactions with the expansive reach of digital platforms. To achieve this, Stream7 were commissioned by event production company R&B Group, leveraging their expertise in hybrid events, content creation, live streaming, and webcasts.
The primary objective was to facilitate a conference that seamlessly integrated physical attendance with virtual participation. This approach aimed to:
Ensure accessibility for attendees unable to travel.
Expand the conference’s reach beyond geographical constraints.
Provide high-quality content for both live and on-demand consumption.
Stream7 was entrusted with the end-to-end management of the hybrid event, encompassing live streaming, content creation, and webcast delivery.
The conference was hosted at the ACC Liverpool, a venue equipped to support large-scale hybrid events. Stream7 conducted a thorough site assessment to design a technical setup that would cater to both in-person and virtual audiences.
Utilizing state-of-the-art broadcasting equipment, Stream7 facilitated live streaming of keynote speeches, panel discussions, and breakout sessions. The streams were broadcasted across multiple platforms, including the NHS Confederation’s official website and social media channels, ensuring wide accessibility.
Beyond live streaming, Stream7 focused on content creation to enhance audience engagement:
Session Recordings: All sessions were recorded in high definition, allowing attendees to revisit discussions and presentations post-event.
Highlight Reels: Concise summaries of key moments were produced for promotional purposes and quick consumption.
Speaker Interviews: Exclusive interviews with keynote speakers provided deeper insights into the topics discussed.
One of the primary challenges was to ensure that virtual attendees received an experience comparable to those on-site. Stream7 addressed this by:
Implementing interactive features such as live Q&A sessions and polls.
Providing real-time technical support to address any streaming issues.
With multiple sessions occurring simultaneously, it was crucial to manage resources effectively. Stream7 deployed dedicated teams for each stream, ensuring consistent quality and timely delivery.
The hybrid format proved to be a resounding success:
Increased Participation: The conference witnessed a significant uptick in attendance, with virtual participants contributing to a more diverse audience.
Enhanced Engagement: Interactive features led to higher engagement levels, with virtual attendees actively participating in discussions.
Extended Reach: Post-event content continued to attract viewers, extending the conference’s impact beyond its scheduled dates.
The NHS Confederation Conference’s transition to a hybrid model exemplifies the evolving landscape of professional events. Through meticulous planning and execution, Stream7 ensured that the conference not only maintained its esteemed reputation but also set a benchmark for future hybrid events in the public sector.
