Pricecheck International Brand Partners approached Stream7 to help produce a campaign for one of the products they distribute, Wet & Forget, an outdoor cleaner known for its easy spray-and-leave application. Unlike traditional cleaners, Wet & Forget works gradually, with the results depending on weather conditions, which meant this project needed a creative and strategic production plan to capture real, honest transformation results.
Working closely with the Pricecheck team, we developed and delivered a full suite of visual content including product photography, short-form video reels, and long-form web content, all centred around showing Wet & Forget in action on real surfaces, in real outdoor environments.
To showcase Wet & Forget’s cleaning power, we filmed at two separate outdoor locations with multiple different surfaces, one featuring a stone patio with visible mould, lichen and algae, the other a weathered timber fence and garden area. These locations were selected to represent a realistic, relatable environment for potential customers.
What made this project different from a standard product shoot was the time-based nature of the content. Wet & Forget doesn’t work instantly, the formula is designed to clean gradually with exposure to wind and rain, the production team returned to each location weeks after the initial application to capture the end results.
This two-phase filming schedule meant our production team carefully matched angles, lighting, and framing, ensuring clear before-and-after comparisons. This also allowed for authentic storytelling. No trickery, no fakery, just the product doing exactly what it says it does.
The final content package was designed to give Pricecheck flexibility across platforms and audiences, supporting retail, trade, and digital campaigns. This included:
We produced four long-form videos tailored for Pricecheck’s product pages and sales support, covering:
Product overview and key selling points
Full application demonstration
Time-lapse footage showing the transformation
A feature on the Xtreme Reach nozzle and user-friendly application
Each video was designed to work with or without sound, with built-in captions and graphics for accessibility and social use.
We created a series of vertical video reels optimised for Instagram, TikTok and YouTube Shorts. These showcased:
Product benefits, including no scrubbing, bleach-free formula, and surface safety
Real before-and-after results from both filming locations
Quick tips and visually engaging clips designed to stop the scroll
All reels were branded and formatted for mobile-first audiences, making them ideal for organic and paid social campaigns.
We also delivered a bank of high-quality product photography, including:
Detailed pack shots
Application images showing the product in use
Lifestyle photography demonstrating results in situ
These were supplied in multiple formats to support use across e-commerce platforms, printed collateral, and internal presentations.
The final assets have been rolled out across Pricecheck’s marketing and sales activity, with strong performance on social media and increased traction in trade conversations. By capturing real-world use and tangible results, the content gives customers and partners the confidence to understand what sets Wet & Forget apart.
This wasn’t just about showing a product, it was about showing how it works, over time, with nothing hidden and no steps skipped. That honesty and visual clarity is what made the project stand out.
From project planning and location scouting to multi-phase filming and post-production, Stream7 worked as an extension of the Pricecheck team. We aligned our production schedule with their marketing calendar and delivered a complete content toolkit ready for multiple uses across platforms.
With our in-house editing and photography team, we were also able to respond flexibly as the results developed, adjusting cut downs and adding new footage as needed.
