Chartered Institute of Public Relations
Corporate / Entertainment
Hybrid Event
2022
The Chartered Institute of Public Relations (CIPR) represents the UK’s public relations and communications professionals. Each year, their flagship Pride Awards celebrate excellence in regional PR, recognising campaigns, agencies, and individuals making an outstanding impact in their field.
In 2022, with the events sector moving into a post-pandemic hybrid era, CIPR looked to reimagine its awards season. The aim was to retain the prestige and energy of a live awards ceremony, while making it more accessible, inclusive, and engaging for participants across the country.
Stream7 was selected to bring this ambitious concept to life. By delivering a cohesive hybrid event solution - complete with live streaming, multi-location broadcasting, and support for regional watch parties - we helped CIPR turn a logistical challenge into a national celebration of professional excellence.
This wasn’t just about filming a stage and pushing the stream online. CIPR had a clear vision: to create a shared experience across six UK regions, allowing entrants, sponsors, and teams to celebrate together in-person or virtually. They wanted a fast-paced, visually exciting awards broadcast with moments of connection and emotion - even if the winners were spread across the country.
Stream7’s objectives were to:
Design and deliver a hybrid awards ceremony that felt consistent and inclusive across all six regions
Manage a high-quality live streaming and awards broadcasting setup from a central studio
Coordinate remote presenters, pre-recorded segments, and live winner reactions with a polished production style
Support watch parties hosted by regional CIPR chapters, enabling localised celebration while sharing in the national programme
Provide technical support and ticketed access for public and member audiences
To achieve a seamless production across multiple platforms and audiences, Stream7 built a custom hybrid format with interactivity, accessibility, and style at its core.
At the heart of the broadcast was a fully equipped production studio operated by Stream7. This space was transformed into a professional awards set, complete with multiple camera angles, dynamic lighting, branded graphics, and set design tailored to CIPR’s visual identity.
A live presenter, shot against a stage-style backdrop, introduced the awards categories, cued remote presenters, and built energy between winner announcements. Visual overlays included sponsor branding, social media interactions, and nominee details.
The full production was managed using a multi-camera live vision mix, controlled by our on-site director and supported by a technical team managing graphics, live caller feeds, and audio mixing in real time.
Stream7 provided a high-quality remote caller system to accommodate CIPR representatives and presenters from across the UK. Each was briefed and supported in advance, with individual tech checks and rehearsals conducted to ensure strong lighting, framing, and audio quality.
In many cases, entire agency teams gathered in local watch parties - pubs, offices, or venues - joining the live stream together. These were featured in the broadcast using dynamic split-screen formats, allowing the joy of winners’ reactions to be shared with viewers nationwide.
Our remote feeds were integrated seamlessly with the studio broadcast, creating the impression of a single unified show - even though participants were joining from hundreds of miles apart.
Stream7 supplied each regional CIPR group with the resources to host their own watch party. These included:
Region-specific invitation links
Guidance on technical setup for viewing in public venues
Sponsor and supporter promotional materials
A regional agenda with live links to the main broadcast
The regional approach brought back the social buzz of in-person awards nights while maintaining the national unity of the broadcast event. These watch parties added to the energy of the ceremony and enabled in-person networking alongside online celebration.
The live stream was delivered via a secure, branded event platform. This allowed CIPR to control ticketing, host sponsor content, and promote interaction throughout the ceremony.
Audience experience features included:
A live social wall aggregating posts tagged with the event hashtag
On-screen prompts for audience shout-outs and congratulations
Mobile-friendly access for viewers watching from home, the office, or their local watch party
A dedicated helpdesk operated by Stream7 ensured smooth access for all viewers, with troubleshooting available before and during the event.
The CIPR Awards 2022 hybrid format was met with glowing feedback from attendees, hosts, and sponsors alike.
Key outcomes included:
Over 1,000 participants joined live across six regions
Dozens of agencies hosted their own watch parties, contributing live reactions and shout-outs
Remote presenters joined without issue, thanks to rehearsed production workflows
The social wall received hundreds of posts, demonstrating a high level of engagement
Sponsors reported excellent brand visibility and audience reach
The event was praised for its TV-quality broadcast, pace, and professionalism
Attendees described the broadcast as “slick”, “fun”, and “like watching the BAFTAs for PR”. One viewer even compared it to the Eurovision Song Contest in terms of excitement and cross-region celebration.
Following the ceremony, Stream7 delivered an archive of on-demand content, including:
Full-length recording of the entire awards broadcast
Individual winner clips for agencies to share and promote
Social media teasers and highlight reels
Branded content packages for CIPR and sponsors
This content extended the life of the awards season and helped participants relive their winning moments - and promoted CIPR’s reputation as a modern, forward-looking professional body.
The CIPR Pride Awards 2022 demonstrated what’s possible when innovation, technology, and creativity meet. By combining professional studio production with remote participation and real-time interaction, Stream7 helped transform a traditionally regional awards programme into a connected, nationwide celebration.
Through expert delivery of hybrid events, seamless live streaming, engaging awards broadcasting, and localised watch party support, we made sure everyone could take part in the moment - wherever they were.
If you’re looking to elevate your next awards ceremony, Stream7 can help you design a memorable hybrid or virtual format. Our services include:
Studio and venue-based production
Live and on-demand broadcasting
Remote presenter and audience management
Creative content capture and branded media
Technical support for watch parties and regional roll-outs
Get in touch today to find out how we can support your celebration.
