Why & How?

Live streaming is everywhere, with viewers watching events online and members of the public streaming their lives on social media. But why and how should you live stream your event?

1. WHAT

What is live streaming?

Event Broadcasting also known as webcasting, live streaming and webinars, gives people who are unable to personally attend an event a front row seat live on their PC, Mac, iPad, Android tablet or Smartphone. After the event, the recorded video is stored online so that viewers can watch the action back On Demand at their convenience.

Viewers can watch a live stream on social media such as Facebook Live or Twitter (periscope). There are also dedicated video platforms such as YouTube Live and our own Stream7 Event Video Platform.

31.9

The extra time viewers spend watching live streams than pre-recorded video

87%

of audiences would prefer to watch live streams if it meant more behind-the-scenes content

4x

as many consumers would rather watch a video about a product than read about it

67%

of viewers are more likely to buy a ticket to an event after watching a live stream

2. ADVANTAGES

Why broadcast your event?

6 Reasons You Should Stream Your Event

Expand Event Reach

  • Grow event attendance by streaming Live and On Demand to those unable to attend
  • Stream to overflow rooms when venues are sold out
  • Streaming company meetings to connect remote workers

Increase Engagement

  • Viewers can interact with the event broadcast with live Q&A and polls
  • Integrate apps such as Slido to connect physical and remote attendees
  • Presentation slides and other material can be viewed as part of the stream

Maximize Event ROI

  • Reduce the cost per attendee by increasing online event attendance
  • Use Live Broadcasts as a marketing tool to drive attendance to physical events
  • Use detailed analytics to make informed programme decisions and measure ROI

Maximize attendance

  • 30% of people who watch an event’s livesteam will attend that event the following year (Digitell)
  • Live feeds into social media attract and engage additional viewers
  • Viewers can watch from a location that suits them

Extend Longevity

  • Video content to watch post event creates lasting value for attendees
  • Video on demand published within 24 hours (or less) capitalises on event excitement
  • Use On Demand content to keep the event live after it’s over to attract future attendees

Create Revenue

  • Create revenue by charging online viewers to watch
  • In-stream advertisements add sponsorship opportunities
  • Re-sell the rights to events to third parties

3. AUDIENCE

Event Sectors

Streaming increases the reach of all events.

Conferences can be shown to colleagues in a different country, seminars can be watched back as reference material, music concerts can be streamed around the world and educational lectures can be taken out of the classroom and into an online learning system.

Event broadcasting is perfect for every type of event:

Planning to Stream your next event?