Not all events are created equal. From high-impact conferences to intimate webinars, each event type has its own purpose, audience, and technical requirements. At Stream7, we work across them all – helping organisations connect with audiences in the room, across the country, or around the globe.
Whether you're planning your first hybrid meeting or a large-scale exhibition, understanding the event format is the first step to making it successful. Here’s our breakdown of the most common types of events – and how the right production can make all the difference.
1. Conferences and Summits
What they are:
Conferences are structured events that bring together people around a specific topic, industry, or cause. They’re designed to educate, inspire, and connect attendees – often through a mix of keynote speeches, breakout sessions, workshops, and networking opportunities. Summits are similar but tend to be more exclusive or senior-level, often focusing on strategy or high-level decision-making.
These events usually span one or more days and may feature multiple sessions running at the same time across different rooms or stages.
How Stream7 supports them:
We specialise in capturing and streaming multi-room conferences. For events with packed schedules – sometimes 100+ sessions over several days – we provide the tech and team to keep everything running smoothly. Whether you’re live streaming to a virtual audience or recording content for on-demand playback, we ensure consistent, high-quality delivery.
Our team integrates seamlessly with your venue, and we support features like closed captions, multiple language audio feeds, session switching, and live interaction. We can even relay sessions to screens and headphones throughout the venue to help in-person attendees catch more of the content.
2. Exhibitions and Trade Shows
What they are:
Exhibitions are large-scale events where companies or organisations showcase their products, services, or innovations to attendees. They often take place in exhibition centres or conference halls and are attended by industry professionals, potential buyers, and the media.
Trade shows usually focus on a specific sector – from manufacturing to fashion – and are about networking, product launches, lead generation, and making deals.
How Stream7 supports them:
We help clients stand out on a crowded show floor. Whether you need a custom-built stand with integrated AV or high-impact content filmed live from your stand, we bring the technical expertise to make it happen.
We’ve set up exhibition-wide audio systems so attendees can tune into key sessions from anywhere in the hall, using headphones or relay screens. And we’ve supported careers events, helped exhibitiors stand out, and built custom studios all supported by content creation designed to boost engagement before, during, and after the event.
3. Internal Events and Town Halls
What they are:
Internal events are created for employees, stakeholders, or members of an organisation. These can include all-hands meetings, leadership briefings, annual updates, or staff training. A town hall is a specific kind of internal event that usually features company-wide updates from senior leaders, often with opportunities for Q&A or feedback.
These events are designed to align teams, boost morale, and improve internal communication – especially in large or distributed organisations.
How Stream7 supports them:
We regularly support hybrid internal events – connecting HQ, regional offices, and remote teams in real-time. Our team integrates with platforms like Teams, Zoom, or internal comms systems to stream securely, adding broadcast-level polish with graphics, overlays, and professional camera feeds.
We help create a sense of togetherness, even when people are spread across different locations. Our hybrid setups can link in-room audiences with remote participants, making the experience inclusive and accessible. We can also produce short recap videos or presentation summaries for teams who couldn’t attend live. From medical surgery streaming to public sector internal awards ceremonies, our team has the expertise to take any event global.
4. Awards Ceremonies
What they are:
Awards ceremonies are events that celebrate achievements – from industry recognition to employee performance, customer milestones, or community impact. They can be formal black-tie affairs or relaxed celebrations. Audiences might be made up of nominees and their guests, corporate teams, or the wider public.
With many now adopting hybrid or virtual elements, these events can reach far beyond the room.
How Stream7 supports them:
We bring stage lighting, audio, cameras, and presentation visuals together into one cohesive show. Whether it’s a small in-room audience or a hybrid setup streamed to thousands, we ensure every moment is captured beautifully – from the walk to the stage to the winner’s reaction.
We also work closely with venues and clients to brand the environment, coordinate live show cues, and build visual packages like countdowns, name graphics, and pre-recorded winner montages. Our teams manage backstage comms, switching and streaming – so the production feels seamless, emotional, and celebratory.
5. Webinars and Training Events
What they are:
Webinars are online presentations or workshops delivered to a live or on-demand audience, often focused on sharing knowledge, demonstrating skills, or delivering training. Unlike full conferences, webinars tend to be shorter and more focused – typically involving a single speaker or panel and targeting a specific topic.
They’re often used in learning, marketing, or internal development contexts, and are usually interactive – with polls, Q&A, chat, or downloadable resources.
How Stream7 supports them:
We offer scalable webinar production – from simple remote recordings to fully produced studio sessions. Our team can set up branded webinar environments, manage slide sharing, cue presenters, and stream to your chosen platform.
We can also help improve engagement with multiple cameras, pre-recorded segments, visual overlays, and moderation tools. Whether it’s a technical training series or a marketing masterclass, we make sure your content is clear, engaging, and accessible.
6. Product Launches and Press Events
What they are:
These events are all about showcasing something new – a product, service, campaign, or business initiative. The goal is to make a splash, generate buzz, and share your message with the right audience – which might include press, influencers, partners, or potential customers.
They often combine live announcements with demo zones, video content, and carefully planned stagecraft.
How Stream7 supports them:
We’ve worked with brands to deliver exciting, high-stakes launches – providing live countdowns, branded graphics, audience relay screens, and dynamic camera coverage. Whether you’re revealing a new piece of tech or hosting a press Q&A, we manage the technical production so you can focus on the moment.
Our content team can create teaser trailers, highlights reels, and post-event video assets. And if your event is streamed or hybrid, we make sure your message lands just as clearly with your online audience as it does in the room. We also understand the need to be discreet, we're used to working with big names under non-disclosure agreements where required.
7. Festivals and Community Events
What they are:
Festivals bring people together around shared interests – music, food, science, sustainability, arts, or community. They can take place across multiple stages and zones, and often include performances, talks, workshops, and interactive installations. They’re designed to be fun, engaging, and memorable.
Community events might be smaller in scale but follow a similar model – aiming to connect people and celebrate shared values.
How Stream7 supports them:
We’ve delivered production and streaming for festivals in some pretty unconventional places – including greenfield sites with no power or internet. With bonded 5G connectivity, mobile streaming rigs and flexible production setups, we thrive in challenging environments.
We can film stage sessions, support live audience interaction, and stream content to remote audiences – whether it’s for accessibility, archive, or reach. We also provide content for big screens, stage visuals, and highlight edits to showcase the best of your event.
Let’s Build Something Brilliant Together
Every event has its own goals, challenges, and opportunities – but the right production partner can make the process smoother, more efficient, and far more impactful.
At Stream7, we don’t just provide kit – we provide solutions. We listen to what you need, build the right technical setup, and stay by your side through every step of delivery. Whether it’s a one-room stream or a multi-day, multi-room hybrid event, we make sure it feels effortless for your audience – and stress-free for your team.
Ready to talk through your next event? Get in touch – we’d love to help.
