Restricted viewing

Why can you only watch the iPhone X launch on a Apple device?
Sep 13, 2017 | 1 Minute Read
Restricted viewing

Like thousands of people worldwide, the Stream7 team were all set to watch the Apple iPhone launch on Tuesday, Sept 12. But logging on to the website using our browser of choice Google Chrome, we found out we could not watch the stream.

After some research we noticed that the stream could only watched using an iPhone, iPad, Mac (Safari only), Apple TV or Windows 10 PC (Edge browser only).  As a company who specialises in Event Streaming, we considered why a company would want to lock out viewers who are not already using their products?

According to StatCounter in August 2017, Chome had a 54.89% Browser Market Share Worldwide, compared to only 14.88% for Safari, therefore Apple missed out on marketing to a huge percentage of potential new customers.

Online research shows that Apple historically restricts streams of its events to Apple users, giving them the first look at the latest tech offerings, but in a era where online live video attracts huge audiences and potential new customers, could this be a foolhardy move?

 

Latest Posts
My Week at Stream7: From Cables to Showreel!

Last week, Daniel joined the Stream Team for a week to do some work experience as part of the programme he is enrolled in with the Prince's Trust. Here is what he had to say about his time with us...

Streaming the Scalpel: How Live Video Empowers Knowledge Exchange in Medicine

Stream7 is a trusted provider of video streaming services for the medical sector, helping organisations broadcast medical events and procedures live around the world.

The Future of Internal Communications: Why Hybrid Events Are Here to Stay

The landscape of corporate communication is evolving. Gone are the days of cramming everyone into a single conference room for town halls or training sessions. Stream7 is here to help you take your internal communications to the next level with hybrid events.

Stream Further, Reduce Your Footprint: How Hybrid Events Expand Reach While Embracing Sustainability

Creating meaningful connections shouldn't come at the cost of the environment. That's where hybrid events shine. By blending in-person and virtual elements, you can reach a global audience while minimising your environmental impact.