The power of a live webcast

Samsung launches its new phone the S4 using a live webcast from New York's famous Radio City Music Hall.
Oct 25, 2014 | 1 Minute Read
The power of a live webcast

When you need to get a huge amount of people to watch your product launch there is no better method than a live webcast. Samsung knew this when they used a live webcast at 7 p.m. EST on 14th March 2013.

The livestream was hosted on and embedded into the official Samsung website along with 100’s of tech, mobile and gadget websites around the world. This gave an unprecedented amount of coverage that simply wouldn’t have been possible without the live stream.

Social networks such as Twitter and Facebook were alive with comments throughout the webcast further increasing awareness of the product.

Post event the livestream has been converted in to an On Demand presentation and hosted on YouTube and has had over 928,000 views, showing that webcasting an event can continue to have an impact long after the physical event has finished.

You can view the On Demand stream here:

This all goes to prove that Webcasting along with Social Media integration a ‘must have’ at product launches.

Latest Posts
The Future of Internal Communications: Why Hybrid Events Are Here to Stay

The landscape of corporate communication is evolving. Gone are the days of cramming everyone into a single conference room for town halls or training sessions. Stream7 is here to help you take your internal communications to the next level with hybrid events.

Stream Further, Reduce Your Footprint: How Hybrid Events Expand Reach While Embracing Sustainability

Creating meaningful connections shouldn't come at the cost of the environment. That's where hybrid events shine. By blending in-person and virtual elements, you can reach a global audience while minimising your environmental impact.

Stream7 Proudly Announces Membership of Sheffield Chamber of Commerce

Stream7, a leading provider of live event broadcasting and production services, is pleased to announce our official membership in the Sheffield Chamber of Commerce (SCC).

IMEX Frankfurt: Stream7 Connects with the Global Events Industry

This past week, Stream7's Managing Director, Darren, and Head of Projects, Andy, had the pleasure of attending IMEX Frankfurt, a leading trade show for the global events industry.