The Stream7 Guide to Broadcasting events live or On Demand around the world.
What is live streaming?
Event Broadcasting also known as webcasting, live streaming and webinars, gives people who are unable to personally attend an event a front row seat live on their PC, Mac, iPad, Android tablet or Smartphone. After the event, the recorded video is stored online so that viewers can watch the action back On Demand at their convenience.
Viewers can watch a live stream on social media such as Facebook Live or Twitter (periscope). There are also dedicated video platforms such as YouTube Live and our own Stream7 Event Video Platform.
The extra time viewers spend watching live streams than pre-recorded video
of audiences would prefer to watch live streams if it meant more behind-the-scenes content
as many consumers would rather watch a video about a product than read about it
of viewers are more likely to buy a ticket to an event after watching a live stream
Why broadcast your event?
6 Reasons You Should Stream Your Event
Expand Event Reach
Grow event attendance by streaming Live and On Demand to those unable to attend
Stream to overflow rooms when venues are sold out
Streaming company meetings to connect remote workers
Viewers can interact with the event broadcast with live Q&A and polls
Integrate apps such as Slido to connect physical and remote attendees
Presentation slides and other material can be viewed as part of the stream
Maximize Event ROI
Reduce the cost per attendee by increasing online event attendance
Use Live Broadcasts as a marketing tool to drive attendance to physical events
Use detailed analytics to make informed programme decisions and measure ROI
30% of people who watch an event’s livesteam will attend that event the following year (Digitell)
Live feeds into social media attract and engage additional viewers
Viewers can watch from a location that suits them
Video content to watch post event creates lasting value for attendees
Video on demand published within 24 hours (or less) capitalises on event excitement
Use On Demand content to keep the event live after it’s over to attract future attendees
Create revenue by charging online viewers to watch
Conferences can be shown to colleagues in a different country, seminars can be watched back as reference material, music concerts can be streamed around the world and educational lectures can be taken out of the classroom and into an online learning system.
Event broadcasting is perfect for every type of event: